[ViridianFan]

Just loving this…

Such a clever representation of Africa.

 I’m now starting to worry what on earth the network bulletins and regional news will end up looking like. I know some people are fed up on the current branding but I’d far rather keep that then have random shapes. I would not look at any of these graphics and think national broadcaster.

Could you imagine if this happened before September last year and the static image which came on the screen was not the globe in grey, it was one of these? Could you imagine as countries around the world showed how the news was broken here in the UK (as they did) or people looking at it in years to come, would you want that being the image which represents the national broadcaster and the UK? There are people on YouTube who have far superior graphics without a fraction of the BBCs resources. 

You look at the BBC Nordic idents, visually stunning. It’s starting to feel anything UK it’s that will do when it comes to branding.