01-06-2023, 01:46 AM
(31-05-2023, 11:30 PM)Moz Wrote: You’re making that silly assumption that simple=bad and complicated=good.
This is a clever, simple, memorable device. I much prefer it to all those swirls and cats cradles.
Ah. You see you’ve fallen into the trap of making the assumption that I don’t like it because it’s simple. One should never assume as it makes…well we all know the rest.
I’ve no issue with simple. I think back to the early days of the news multi-screen and simple intro they had on there and i though it was great. You can have simple but it can still look good quality. I know minimal is what the branding world likes at the moment but i think you can go too far.
When I did a topic with my year 5 class on evolution of the media, part of their IT lessons were making animations for a school news program. Some where awful, some where of a similar standard to these and some were much better.
As I said before, some great news channels on YouTube I’ve come across and they’ve used a very simple design but it’s looks a much higher quality, whereas these titles don’t look high quality.
For the record, I’ve never been a huge fan of the 2008 rebrand. I though the addition of the white always looked too stark. I’ve also thought that the titles were too busy, especially with the cats cradles and the pulses. I always felt the 2007 look was changed far too quickly.
Just a ident loving pres.fan from the East of England
All spelling mistakes are my own #Dyslexic@Keyboard