12-06-2023, 07:37 PM
BARB monthly figures for May out today. BBC News' monthly reach increased from 9.7m to 10.7m, which is actually the channel's second best figure this year. However, no real change in monthly audience share (1.1% to 1.1%) or average daily minutes (01:39 to 01:38) which remain at April's below average level.
Sky News' reach also increased (from 7.7m to 8.7m, also its second-highest this year), but unlike the BBC did increase its share (0.75% to 0.87%) and average minutes (01:08 to 01:17) - though neither of these levels are exceptional for the channel and again point to the fact that April was a poor month for both of the UK's news channels.
Still too early to be drawing any firm conclusions, but ultimately the current figures, though below average, are not catastrophic and the fluctuation seems to be more down to the vagaries of the news agenda than any viewer revolt.
Sky News' reach also increased (from 7.7m to 8.7m, also its second-highest this year), but unlike the BBC did increase its share (0.75% to 0.87%) and average minutes (01:08 to 01:17) - though neither of these levels are exceptional for the channel and again point to the fact that April was a poor month for both of the UK's news channels.
Still too early to be drawing any firm conclusions, but ultimately the current figures, though below average, are not catastrophic and the fluctuation seems to be more down to the vagaries of the news agenda than any viewer revolt.
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