[Worzel]

I don’t mind this with red bar all the way across, but when it raises to give more information the background should be translucent black as before.

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Perhaps they’ll have a new colour for Breaking News?

If I were a betting man, I bet it just cycles between BREAKING and whatever story it relates to, when we eventually see it. I really don't understand the thinking with it in red mode constantly.

If they use a completely different colour for breaking news it won't match the website or social media graphics so will disjoint things further.

It's all very American news channel, but a decade too late, even Sky News have less brash graphics these days.

What I don't understand is how GB News (whatever your stance on them is) can put out a working ticker all day and have two lines of text on their graphics, with what seems like a smaller gallery team? Yet BBC News can no longer manage this?

Branding wise everything is just so disjointed now, they just need to start again from the ground up. It's a good example of different teams working on different elements which leads to such massive inconsistencies. From the outside, it looks like there's a bit or a tug of war going on internally with different people about how things should be branded (to me anyway).

Take Reith Serif, its been largely dropped from any studio graphics/titles, but persists on the lower thirds. When the Sans Breaking and Serif story headline alternate, it's always looked inconsistent, more so now as it forever-cycles.

Although not exactly the same, but even in radio (my area of knowledge and work in radio production and branding), even with extensive sound brand management, things can get disjointed over a long period of time and its just cheaper in the longer term to make the investment in creating a new imaging package, than tweaking and messing with existing legacy things on the fly as quality just slips over time, sometimes through no ones fault.

BBC News' look (in fact the whole corporate image) should be brand managed like Coca Cola.