[LDN]

The strap is red on the News at One on the news channel for names/titles but remains transparent black on BBC One.

Why? Just why?

BBC One viewers don't even get the new full-width red BBC News 'bar' at the bottom, never mind the full-red supers.

ibb.co 

It's almost as if they knew viewers on BBC One would quickly complain if they were presented with what looked like breaking news graphics popping up on screen every time someone gets name-checked. It would be distracting, confusing, unnecessary. It would look like a mistake, something that needs to be fixed. 

And yet, no such considerations for viewers on the BBC News channel. 

And worse, we're now back to the bland old days of BBC News design, in which breaking news was almost apologetically highlighted on screen by little more than the use of a very slightly different shade of red. 

This whole never-ending exercise in 'refreshing' the look of BBC News has been one long miserable failure of imagination, and of design and brand leadership. What a sad thing to be said of one of the world's leading broadcasters and most respected news organisations.