[Keith]

Currently on The Context we have "BREAKING" in sans-serif, meanwhile "Putin to make 'important statements'" in serif, alternating between each other.

I think it would look better if after "BREAKING" first appeared it was moved next to 'BBC NEWS' in a smaller font size, allowing the headline to remain static. Also a bit of transparency outside of the 14:9 safe area might also look nicer.

On a related note it would be nice if some alternatives to "breaking" were used. For example "Developing" or "Latest" an hour after the news has broken.

Also the ticker either needs improving significantly, so that it works 24/7 and shows more than 3 headlines. For example having it rotate between 3 to global headlines, 3 UK headlines, 2 sport headlines, and website / get in touch details. If something like this was shown all of the time it would improve things, particularly when in UK opt-out focusing on a single story or 5Live.