26-08-2023, 09:40 AM
(26-08-2023, 08:04 AM)kookaburra Wrote: I understand management have decided the US market is lucrative but there’s no shortage of American news out there for a non American world viewer and a total dearth of good Asian news with the cuts to CNNI Hong Kong. Investing in the Singapore broadcast hub and making a big push in the region, then charge more for ads, would have been another option.But gaining ad revenue isn't as simple as charging more for ads - the BBC will already be charging the maximum amount that they feel they could reasonably get away with. Increasing rates comes with a significant risk of advertisers pulling out. The fact is, Asia is a disproportionately unprofitable part of the BBC World News audience - it only brings in about 10-15% of Global News' income (and that is relatively declining), despite almost certainly being a higher proportion of the channel's viewers. America, by contrast, is responsible for around a third of turnover, with that on the up.