28-08-2023, 10:35 AM
(26-08-2023, 11:24 PM)London Lite Wrote: Exactly this. I read a post recently on here sneering at The Catch Up, it may well be rubbish especially to older audiences, but it's doing exactly what it's supposed to be doing, targeting a younger Gen Z audience who may not watch mainstream news bulletins. It's digestable news content with presenters who can relate to the target demo and that includes the language used. There have been occasions I've heard Zofia Louise use slang terms I've had to look up in the Urban Dictionary, but it's not targeted at me, so no issue there.The Catch Up is doing that badly. 60 Seconds, Newsbeat and Newsround all show you can reach younger audiences without treating them like idiots.
Newsround has been doing the same for children since 1972.