10-09-2023, 09:59 AM
(10-09-2023, 08:56 AM)AaronTV Wrote: ‘Cumulative daily reach’ is one of those figures that sounds impressive but doesn’t really mean anything in terms of actual viewers.Except for literally being the average number of people who watch the channel per day.
While it is true that this might include some viewers who only watch for short periods of time, for your 100,000 'actual' viewers thing to be true and in line with the actual data, you are having to assume that more than 85% of the channel's viewing is coming from less than 5% of its total audience with those viewers watching about 4-5 hours per day, every day.