12-10-2023, 01:09 PM
That was the odd thing about the launch of BBC Verify. They already had two units with established brands working on this sort of thing: BBC Monitoring, reviewing activity on social media and other media outlets around the world, revealing the truth about stories from people “on the ground”; and BBC Reality Check, which sought to confirm or debunk claims made by public figures and so on - in an effort to combat disinformation.
Both brands were very clear and understood by viewers. BBC Verify is a nebulously-used, sometimes there and sometimes not, sort of brand with no real impact or audience recognition. The fact that “three hours of fast paced news” (which is not any more fast paced than a typical hour) also uses the brand as BBC Verified Live makes no sense and further dilutes the impact of the branding.
I don’t get it, there was no problem with the brands they already had before.
Both brands were very clear and understood by viewers. BBC Verify is a nebulously-used, sometimes there and sometimes not, sort of brand with no real impact or audience recognition. The fact that “three hours of fast paced news” (which is not any more fast paced than a typical hour) also uses the brand as BBC Verified Live makes no sense and further dilutes the impact of the branding.
I don’t get it, there was no problem with the brands they already had before.