27-10-2023, 03:46 PM
I too am in full agreement with LDN’s post.
Totally agree with the points made around branding. I honestly think this is the worst I’ve known it. There’s just no identity whatsoever to BBC News anymore, across bulletins, the channel, and the nations & regions. Everything is just a mish mash of nearly 16 year old titles which have been botched and modified half a dozen times to fit the BBC branding guidelines (with of course the current ones looking the worst) and whatever it is they’re now trying to achieve with red circles.
When I look at other broadcasters (ITV, Sky, Channel 4 and even GB News) I instantly see a strong uniformed consistent branding product, even if I’m not a fan of some of them. When I look at BBC News I just see a bunch of too many ‘chiefs’ who can’t decide between them what it should do and what it should look like (even down sometimes to which studio should be used).
I know times are tough. I can honestly say I wouldn’t want to work at BBC News at the minute. But what a mess.
Totally agree with the points made around branding. I honestly think this is the worst I’ve known it. There’s just no identity whatsoever to BBC News anymore, across bulletins, the channel, and the nations & regions. Everything is just a mish mash of nearly 16 year old titles which have been botched and modified half a dozen times to fit the BBC branding guidelines (with of course the current ones looking the worst) and whatever it is they’re now trying to achieve with red circles.
When I look at other broadcasters (ITV, Sky, Channel 4 and even GB News) I instantly see a strong uniformed consistent branding product, even if I’m not a fan of some of them. When I look at BBC News I just see a bunch of too many ‘chiefs’ who can’t decide between them what it should do and what it should look like (even down sometimes to which studio should be used).
I know times are tough. I can honestly say I wouldn’t want to work at BBC News at the minute. But what a mess.