28-10-2023, 01:38 AM
I agree, to a point.
But marketable “shows” are important for advertising to be sold in targeted slots; for sale as a standalone “product” to other broadcasters (such as PBS) and to indicate a specific regional focus - such as Focus on Africa & World News America. They can also be a way of trying out a different approach to news “storytelling”, without impacting what the audience expects in a standard hour - Outside Source, as an example.
So they are not useless, but they are certainly not a requirement of a successful news channel.
That’s why I said I regard them as lowest priority to sort out. That said, the current weak branding is having an arguably negative impact on the overall audience perception of the “quality” of BBC News, so trying to do “shows” badly can work against you.
But marketable “shows” are important for advertising to be sold in targeted slots; for sale as a standalone “product” to other broadcasters (such as PBS) and to indicate a specific regional focus - such as Focus on Africa & World News America. They can also be a way of trying out a different approach to news “storytelling”, without impacting what the audience expects in a standard hour - Outside Source, as an example.
So they are not useless, but they are certainly not a requirement of a successful news channel.
That’s why I said I regard them as lowest priority to sort out. That said, the current weak branding is having an arguably negative impact on the overall audience perception of the “quality” of BBC News, so trying to do “shows” badly can work against you.