28-10-2023, 09:24 AM
(28-10-2023, 01:38 AM)interestednovice Wrote: But marketable “shows” are important for advertising to be sold in targeted slots; for sale as a standalone “product” to other broadcasters (such as PBS) and to indicate a specific regional focus - such as Focus on Africa & World News America. They can also be a way of trying out a different approach to news “storytelling”, without impacting what the audience expects in a standard hour - Outside Source, as an example.Obviously there are certain programmes that do have a purpose. I was primarily talking about the multi-hour semi-generic 'stranded' news programmes that make up the backbone of the channel where the branding doesn't particularly add anything, arguably even detracting from the main channel brand.
Also, on top of marketability to advertisers and partners, branding programmes also serves as something to highlight an appointment-to-view nature to viewers. But nobody is treating News Now or Verified Live (or their predecessors) as appointment-to-view as they're effectively standard content - people tune in for BBC News, it should be branded as BBC News.