28-10-2023, 04:15 PM
(28-10-2023, 01:38 AM)interestednovice Wrote: I agree, to a point.Agree - but when every slot is branded it all becomes branding for the sake of it. There is no visible difference really between the News Now, Verified Live and Daily Global slots.
But marketable “shows” are important for advertising to be sold in targeted slots; for sale as a standalone “product” to other broadcasters (such as PBS) and to indicate a specific regional focus - such as Focus on Africa & World News America. They can also be a way of trying out a different approach to news “storytelling”, without impacting what the audience expects in a standard hour - Outside Source, as an example.
It is much better to run "BBC News" for the bulk of the day but then have those key slots where they do something which is much more focused.