[ViridianFan]

When they are lined up like that it really does look like PowerPoint’s template gallery.

What I still don’t understand is all the money spent on creating these logos and they are seen on the website. I’ve seen them a fee times when they mention the app on a network bulletin but that’s it. Surely if you create a logo to represent something you use it to represent it every where else it’s not “joining the dots”.

It’s starting to feel more and more that they are doing things like the spoons to make “viral moments” for social media but it just feels so forced and fake. You could see that Maryam was actually trying to break the spoon. The fact she kept talking over Uri and waving it at the camera just made it all the more cringe. The moments that really go viral are those moments that happen naturally, like the weather presenter up north announcing her niece’s surprise birthday party. You could see that wasn’t planned and was much funnier for it.

It really feels like the news channel has totally lost way. It’s lost its warmth and ability to connect with the audience. Some of people doing the opt out are really good but they’re not getting to the chance to shine because they’re stuck repeating the same story and unable to go over any of the other news. Then when you’ve go the chosen ones presenting they’re either lacking any personality or engagement or they’re constantly acting up for the cameras.

Then the pace and then having to listen to someone’s opinion on every story. I know they want to make it big in the USA but it feels like they’re turning their back on the UK audience, who without their money over the past 100years would mean they wouldn’t be in a position to chase these markets. Also, surely if you’re trying to break into a market you want to offer something different not more of the same? If you are just offering the same as they already have then why would they change. Their usp should be different