05-04-2024, 11:05 PM
I've noticed that the BBC English region's Twitter profiles have all adopted new purple logos and ditched the 'News' suffix from their names (i.e. BBC London News is now simply BBC London). Several of the logos look very botched as they have strange proportions. This is particularly apparent in the regions with longer names.
I wonder if this is part of an effort to unify the TV and radio offerings from the regions under one brand? Over time I could see them closing down the smaller accounts for the Local Radio stations and just using the larger accounts for the wider regions.
I realise that many stations have already dropped having 'Radio' in their name, but it seems as if more have now followed suit.
Here's BBC London's profile as an example up.metropol247.co.uk
I wonder if this is part of an effort to unify the TV and radio offerings from the regions under one brand? Over time I could see them closing down the smaller accounts for the Local Radio stations and just using the larger accounts for the wider regions.
I realise that many stations have already dropped having 'Radio' in their name, but it seems as if more have now followed suit.
Here's BBC London's profile as an example up.metropol247.co.uk