26-04-2023, 06:06 PM
(26-04-2023, 05:17 PM)bilky asko Wrote:(26-04-2023, 08:55 AM)Stockland Hillman Wrote: BARB data comes with peak and 15 min data, every broadcast professional in charge of a channel would know this.
Its also pretty easy and run of the mill to do analysis against competitors, which is what the screenshot clearly is.
Given nowhere on the picture is the BBC News 4PM mentioned, its disingenuous to use that comparison. The question I would ask Robert Coxwell: Is the data presented inaccurate? Simple yes or no will suffice.
What is does show is between 9am and 1030 (1029 for the pedantic) GB News beat the BBC News channel.
The data is presented in a way that hides all the many 15-minute segments where GB News had a lower viewer share. If that was showing, it would be clear that GB News were hardly trouncing anyone, as the segments listed only cover a quarter of the day (and, in the example given, they would be losing by a much larger percentage than any of their wins).
What it does show is in the breakfast peak hour, 7-8am Eamonn is beating Sky News. When he was at Sky, Sunrise dominated the BARB top 10's.