[Luc]

The Daily Mail also had more sales than The Sun just before they stropped out of circulation figures.

Yes, the Daily Mail is now likely to be the UK's highest selling newspaper. The Sun would consider itself the highest selling tabloid though (as the Mail counts itself as a midmarket paper)

The Sun is automatically recognisable and probably an infamous part of our popular culture...but its brand is toxic and old fashioned really, particularly among younger people. Maybe it's the last throw of the dice though as TalkTV has been a disaster. Without Piers Morgan and the radio shows it would truly be pointless.