[thomalex]

How come?

Presumably the mix of Radio and TV in its brand. Is it the best radio show on TalkTV, or is it called TalkRadio in the morning, TalkRadio on TalkTV? Or is it TalkRadio on radio and TalkTV on TV?

They really need a brand that is medium agnostic so it has some strength as a brand. They have TalkSport, so maybe they could have gone with:

TalkNews (although I can see why they would want to avoid it being called News given some of the content)
TalkToday
TalkNow
Talk (probably a bit too short)
(The) Talk Channel
HardTalk 😉

Or maybe something else altogether