[i.h]

This has surely got to be the last crack of the whip so to speak. I'd love to know what exactly are they aiming for. They surely know the market is so small here that what is it all about? Is it trying to get one over GB News, is it trying to look like you set the agenda?

Given that they'd originally cancelled plans for a GB News competitor on viability grounds, it would seem that way

At least Sky News was both original and purposeful (effectively the UK's CNN) and there was a reason to prop it up with Sky profits if need be. No such case exists here.