[London Lite]

It seems Murdoch's company offers very low money to Talk TV compared to what GB News offers - surprising since the Murdoch company is worth a fortune, you would have thought, if a right wing leaning news channel in Britain, a Murdoch owned one would be the most successful, and it isn't

They were simply too late to the party. While Murdoch was dithering about what the channel should be, (originally it was going to be more of a mix of programming showcasing the News UK brands), instead they went for GB News by simulcasting TalkRadio including their breakfast show, which is soon to be produced by the TV side of the operation with evening output made for tv simulcast on the radio.

It was much easier in the old days of media when Murdoch was a huge press baron by publishing spoiler titles to stop rivals, but clearly the tv project was one step too far. The latest schedule changes are a last throw of the dice and with Murdoch himself retiring in November and his eldest son replacing him, there has to be a point that this very expensive project has to come to an end.