[Globaltraffic24]

There are vibes that it seems like Talk TV could be on its way out. Piers has been on the record before now saying that his show rated better online than it did on the main Talk TV channel. It just seemed to have come out of the blue, even for Piers’ standards.

Other than his debut show and the Ronaldo interview I’m not sure that the show or channel has ever rated highly or even above GBN.

It’s always felt a bit half hearted given it was a 3 hour TV channel with a 21 hour radio vision simulcast. Yes GBN launched quite badly, but they’ve learned from their mistakes and they’ve capitalised on a niche, Talk as a TV channel has never really gained momentum.

It’s definitely the final days or weeks of Talk TV. Be interesting to see what happens on the radio side.

On the point of GBN ‘learning from its mistakes’, let’s not get carried away with ourselves! We’re in danger of swallowing the spin from Paddington HQ. The fact remains - GBNews is still not getting enough audience to make a healthy profit. Sky News has always lost money and the Beeb is publicly owned. For GBN to have a legit long term future, it needed to hit rating in the upper 100ks and 200ks consistently. It has moments up there, but generally isn’t achieving big numbers.

Piers is correct - linear TV isn’t dying. It’s dead. We’re just all artificially holding it up, pretending it’s still a thing. Some weird repurposing of News UK content on radio and online might be its saving grace and then, technically, it will outlive GBN, which I can guarantee will be something we talk about in the past tense sooner than you think.