[Stockland Hillman]

Could this just be a way for them to get around OfCom impartiality rules? They could have looked at their demographics and saw little were on TV compared to more on streaming.

Not really.

The Ofcom rules will apply to the radio service, which remains linear and will be the backbone of the online service.

They can of course publish content that's NOT broadcast on the radio channel, and that would be outside of current regulations