04-05-2023, 07:45 AM
(03-05-2023, 10:28 PM)rick Wrote: Well, the press release did say that things would start to change from Spring 2023 onwards, so this is the start of it. I assume once Channel 4 has all of its changes applied, they'll start with the sister channels, though will they change them one by one or all at once is the question.An odd conclusion - that would be a pretty dumb move. Of course the only place I've seen any suggestion C4 would ditch their long established and respected sub brands is here and then people ran with it. Not sure there was even an original source for it.
Also, from re-reading some statements from a few months ago, it is interesting that they said 'the E4 brand will continue', and not 'the E4 channel will continue". So I think the channel names may actually change, but perhaps a block of programming will keep the E4 branding?
Frustrating they seem to be taking a BBC style chameleon approach to this rebrand when they've generally managed to do everything at once in previous years.