04-05-2023, 08:25 AM
The official press release says:-
That last line is what people are taking to mean that the channels are renaming, perhaps to 4 ___ , so I wouldn't say my understanding of it is odd. We just don't know what exactly is meant by the wording in the press release, but the sister channels are getting new idents, so perhaps they'll be getting new logos and even new names too...? I guess we will find out soon enough.
Quote:"‘All 4’ will change to ‘Channel 4’ as Channel 4 becomes the first UK broadcaster to adopt one brand identity across its digital and linear channels as audiences increasingly no longer distinguish between digital and linear content. Channel 4’s entire portfolio of channels will also align with the ‘Channel 4’ brand."
That last line is what people are taking to mean that the channels are renaming, perhaps to 4 ___ , so I wouldn't say my understanding of it is odd. We just don't know what exactly is meant by the wording in the press release, but the sister channels are getting new idents, so perhaps they'll be getting new logos and even new names too...? I guess we will find out soon enough.