04-05-2023, 12:24 PM
(04-05-2023, 08:25 AM)rick Wrote: The official press release says:-
Quote:"‘All 4’ will change to ‘Channel 4’ as Channel 4 becomes the first UK broadcaster to adopt one brand identity across its digital and linear channels as audiences increasingly no longer distinguish between digital and linear content. Channel 4’s entire portfolio of channels will also align with the ‘Channel 4’ brand."
That last line is what people are taking to mean that the channels are renaming, perhaps to 4 ___ , so I wouldn't say my understanding of it is odd. We just don't know what exactly is meant by the wording in the press release, but the sister channels are getting new idents, so perhaps they'll be getting new logos and even new names too...? I guess we will find out soon enough.
For me "align" is just common branding elements, rather than giving every channel the same name. Virtually every rebrand of the last 25 years has seen some alignment amongst multichannels.
Prior to the 2015 rebrand other than E4 despite unique looks and logos the trailer endboards and menus were aligned across C4, More4, Film4 and 4Music. E4 adopted the menu design but not the trailer endboards. Ironically in recent years despite the new logos the channels have become more distinct in presentational elements, so this may bring them back together but no reason they can't retain their unique names, logos and idents - though More4 desperately needs new idents and now C4 is green probably a new colour scheme too.