04-05-2023, 07:35 PM
(04-05-2023, 12:58 PM)David Wrote:(04-05-2023, 12:24 PM)Brekkie Wrote: For me "align" is just common branding elements, rather than giving every channel the same name. Virtually every rebrand of the last 25 years has seen some alignment amongst multichannels.
Prior to the 2015 rebrand other than E4 despite unique looks and logos the trailer endboards and menus were aligned across C4, More4, Film4 and 4Music. E4 adopted the menu design but not the trailer endboards. Ironically in recent years despite the new logos the channels have become more distinct in presentational elements, so this may bring them back together but no reason they can't retain their unique names, logos and idents - though More4 desperately needs new idents and now C4 is green probably a new colour scheme too.
Didn’t E4 Extra just launch with its own identity/ident package? Feels weird they’d scrap it a few months later unless it was designed with the 2023 revamp in mind.
Really only needs a tweak to the trailer endboards.
Not a fan of the new 4 note motif - sounds awful. Something more obviously Four Score would be better.