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(07-05-2023, 11:33 AM)dbl Wrote: www.tvhome.co.uk
Ident promoting the change
That is a really good ident! And the sonic branding sounds very good! I bet Zelig Sound might've done this, but it could be Echolab as well. IDK. I'm just guessing based off previous projects from both music and sound design agencies.
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As it stand there 5 idents 3 block men and 2 of the new version? Surly they should make the block man green?
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(07-05-2023, 12:32 PM)Milkshake Wrote: As it stand there 5 idents 3 block men and 2 of the new version? Surly they should make the block man green?
Blockman or 'Giant' looks like it's getting phased out, so it would be a bit pointless to do so.
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I do hope we get those artist-designed idents. I'm excited to see their takes on the iconic logo.
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(07-05-2023, 11:05 AM)Kim Wexler’s Ponytail Wrote: (06-05-2023, 10:58 PM)Thomanory Wrote: I will not argue if E4 Extra is changed to E4X. E4 Extra as a name was a mouthful in my opinion, and E4X is short and concise.
You can’t cope with 4 syllables? And how is extra more concise than x? Extra tells you what the channel is, more of e4. X is literally just a letter.
I'm pretty sure any channel with the word X after it shows that it's a sister channel to another, especially if it's a well-known brand such as E4 is. Plus, those CBS channels exist under confusing
Xtra titles nowadays, so yeah.
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E4X is also ECMAscript for XML
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Do you think we'll end up with only these 2 very similar basic coloured Channel 4 idents as the complete "rebrand" once the blockman is retired - if it is retired ? Or won't the channel look a bit too samey after a few weeks? Or that may be the idea - brand consistency?
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(07-05-2023, 04:53 PM)Juicy Joe Wrote: Do you think we'll end up with only these 2 very similar basic coloured Channel 4 idents as the complete "rebrand" once the blockman is retired - if it is retired ? Or won't the channel look a bit too samey after a few weeks? Or that may be the idea - brand consistency?
Channel 4 is getting new main idents this year, so it won't just be two. With any luck, it'll be more than 4 idents.
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I’m still not entirely convinced. I know it’s being rolled out bit by bit and I love the gradient box concept, but there’s something about it all that really feels quite cold and robotic. I think that one of the advantages of Linear TV is how human it feels compared to streaming, and unfortunately i’m not getting a lot of that same warmth from it right now.
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(07-05-2023, 05:47 PM)orange Wrote: I’m still not entirely convinced. I know it’s being rolled out bit by bit and I love the gradient box concept, but there’s something about it all that really feels quite cold and robotic. I think that one of the advantages of Linear TV is how human it feels compared to streaming, and unfortunately i’m not getting a lot of that same warmth from it right now.
Definitely agree here. I’m not really sure if there’s a plan behind this or not because it doesn’t feel like there is. Doing it all bit by bit makes no sense either. It’s all a very out of character miss from Channel 4.