08-05-2023, 05:25 PM
(07-05-2023, 05:47 PM)orange Wrote: I’m still not entirely convinced. I know it’s being rolled out bit by bit and I love the gradient box concept, but there’s something about it all that really feels quite cold and robotic. I think that one of the advantages of Linear TV is how human it feels compared to streaming, and unfortunately i’m not getting a lot of that same warmth from it right now.I see what you mean. I'll be intrigued to know about the concept or "story" behind these 2 new Channel 4 idents, similar to how the Blockman/Giant idents were created as in this article:-
www.campaignlive.co.uk
How does a green Channel 4 logo, with a distinctive 4 note jingle, which moves from coloured box to coloured box, represent the edgy, irreverent, unique, out there channel we all know & love? Does it encapsulate all the Ch4 channels? What's the thinking behind it? At the moment, I am unsure. Maybe when these "artist inspired" idents are launched (if they are), we'll have a better idea.
Then you could say, does it have to have a background story? Or does it need to be plain & simple and it does what it says on the tin?