23-05-2023, 10:26 PM
(23-05-2023, 08:14 PM)Torpido Wrote: Are we going to end up with just 6 streams called channel 4 in place of the other channel names
Six identically named channels? Absolutely not! A lot of people are taking this far too literally.
Channel 4 is the masterbrand. You can watch it on TV or stream it on the Channel 4 app or website. There are no hidden meanings or agendas. It's a very simple concept. They want "It's on Channel 4" to have the same effect as "It's on Netflix."
Film4 is a successful film sub-brand. E4 is a successful linear sub-brand. They are not going anywhere. More4, 4Seven and E4 Extra are not strong brands. They could easily be replaced with 4Comedy, 4Reality and 4Docs, which are sub-brands or categories mentioned in that video.