23-05-2023, 10:31 PM
I don't dislike the new branding as much now having seen that video. Glad to see they've kept the Horseferry typeface, and in fact are doubling down on its quirkiness, seemingly making it into a variable font with all the condensed and extended weights. The rebrand up until now was looking quite bland and not very Channel 4 to be honest. If half of the big type-led designs in that reel come to fruition, I'll be happy — especially if that personality is incorporated more into the on-screen branding.