24-05-2023, 12:56 PM
Some good old marketing speak in that - they're going for the "bringing the iconic blocks back together" line though of course they somewhat did that a couple of years into the last rebrand with the logo now visible in the break bumpers and promo endcaps, and of course on the All4 logo itself.
Hopefully the new idents arrive soon - and there are more than four of them. Similarly if branding elements are to be extended to other channels ideally that would all have been done together rather than phased in too - they managed it when they changed all the logos, no reason it shouldn't have been the case this time.
Looking at the Pentagram case study though it seems the new identity is based around a cube, either explicitly or implied.
Still not sure on the green logo but guess they needed a colour scheme nobody else was really using. (Oh, according to the marketing babble the green is to reflect the "alternative spirit" of the channel)
Hopefully the new idents arrive soon - and there are more than four of them. Similarly if branding elements are to be extended to other channels ideally that would all have been done together rather than phased in too - they managed it when they changed all the logos, no reason it shouldn't have been the case this time.
Looking at the Pentagram case study though it seems the new identity is based around a cube, either explicitly or implied.
Still not sure on the green logo but guess they needed a colour scheme nobody else was really using. (Oh, according to the marketing babble the green is to reflect the "alternative spirit" of the channel)