24-05-2023, 07:38 PM
(24-05-2023, 03:08 PM)VMPhil Wrote:I do wonder what the story behind the green 4 is given the box ident (if you can call it that) when first launched had a silver/white 4 and has only changed to green with the launch of the wider package.(24-05-2023, 01:08 PM)thomalex Wrote: Also this article on Its Nice That about the rebrand
www.itsnicethat.com
I am a bit surprised there have been so many design firms involved in this, as I find it a pretty poor, generic and uninspiring package overall, particularly the choice of that garish shade of green as the primary brand colour. I don't find any of it an improvement over the previous look, with the exception of the new weights of the custom typeface. I'm going to miss the lovely C4 block graphics on the ECP, the programme menu, the break bumpers and the end of trails.
(24-05-2023, 03:08 PM)VMPhil Wrote:I do wonder what the story behind the green 4 is given the box ident (if you can call it that) when first launched had a silver/white 4 and has only changed to green with the launch of the wider package.(24-05-2023, 01:08 PM)thomalex Wrote: Also this article on Its Nice That about the rebrand
www.itsnicethat.com
I am a bit surprised there have been so many design firms involved in this, as I find it a pretty poor, generic and uninspiring package overall, particularly the choice of that garish shade of green as the primary brand colour. I don't find any of it an improvement over the previous look, with the exception of the new weights of the custom typeface. I'm going to miss the lovely C4 block graphics on the ECP, the programme menu, the break bumpers and the end of trails.