25-05-2023, 01:53 PM
(24-05-2023, 03:08 PM)VMPhil Wrote:(24-05-2023, 01:08 PM)thomalex Wrote: Also this article on Its Nice That about the rebrand
www.itsnicethat.com
I am a bit surprised there have been so many design firms involved in this, as I find it a pretty poor, generic and uninspiring package overall, particularly the choice of that garish shade of green as the primary brand colour. I don't find any of it an improvement over the previous look, with the exception of the new weights of the custom typeface. I'm going to miss the lovely C4 block graphics on the ECP, the programme menu, the break bumpers and the end of trails.
Actually, there is a lot of playing field here for actual idents! Remember that the much loved Squares era of Channel 4 had an evolution of the motif over its history.
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