04-06-2023, 02:02 PM
I believe that the lack of logo is temporary. The concept of the idents is an 'infinite loop' that '4 travels through' and is 'made up of immersive, ever-evolving and interconnected worlds.' This concept can't work until all regular idents have been finished. What I think we're seeing on screen at the moment is the final resolution of the idents but without the Channel 4 logo travelling through the worlds.
A big reason why this rebrand is being done piece by piece is because of the costs. There is a crisis in the TV industry right now. Advertising revenue is down significantly due to the cost of living crisis. TV shows aren't being commissioned and many freelancers have been out of work for months. Introducing a rebrand slowly improves cash flow and saves a lot of money by not paying a premium to rush it. The priority was getting All4 rebranded as Channel 4. The rest is secondary.
A big reason why this rebrand is being done piece by piece is because of the costs. There is a crisis in the TV industry right now. Advertising revenue is down significantly due to the cost of living crisis. TV shows aren't being commissioned and many freelancers have been out of work for months. Introducing a rebrand slowly improves cash flow and saves a lot of money by not paying a premium to rush it. The priority was getting All4 rebranded as Channel 4. The rest is secondary.