14-06-2023, 04:14 PM
(14-06-2023, 03:40 PM)Tola Wrote: Have just seen the short film - bloody hell, it looks amazing. I can see why the rollout of this rebrand has taken so long, must have been a fortune to make!
I’m not sure how the cost directly affects the speed of the rollout. No matter how expensive something is to make, it’s still a conscious decision to roll out elements bit by bit rather than all at once.
I also don’t think this set was necessarily that expensive to make. GFX designers and software have come a long way, and what we’ve seen so far aren’t as intricate or varied as the much celebrated 2004 idents. Once you’ve built the core ‘4’ and set the camera movement around it, you’re just adapting layers on top of that for each variation with the base staying consistent. I’m not saying they were cheap, or easy, or quick. Far from it. I just don’t think they’ve broken the bank. In fact, I’d go as far as to hazard a guess even the much maligned original 2015 idents (pre-giant) were more expensive like-for-like due to the way they were all unique and had such detailed work on the individual block pieces within live action scenes.