15-06-2023, 04:23 PM
That's pretty much what they've had since 2015 with a different look for the presentation to most of the idents - but then a few idents in the presentation style too.
I quite liked the idea of the 4 logo moving through spaces which weren't just a green cube. Hopefully that simpler concept is something they could use to refresh 4Seven which now has idents based on C4 concept from 3 ident sets ago.
P.S. I get the "Elephant in the room" ident not fitting the concept but not so much this Danurl Eatock "hot earth" one. Just a reference to climate change or a nod to the BBC globe?
www.instagram.com
I quite liked the idea of the 4 logo moving through spaces which weren't just a green cube. Hopefully that simpler concept is something they could use to refresh 4Seven which now has idents based on C4 concept from 3 ident sets ago.
P.S. I get the "Elephant in the room" ident not fitting the concept but not so much this Danurl Eatock "hot earth" one. Just a reference to climate change or a nod to the BBC globe?
www.instagram.com