16-06-2023, 12:17 AM
Whilst the design work of the short film is impressive, for me they don't really work as idents particularly as they start and end "in the middle" of the action and this looks quite jarring on screen. I would've preferred the previous surrounding presentation to stay and they create more idents based on the falling blocks look. I still don't get why they've gone for that ugly green as the main colour and saying "watch on Channel 4" when they mean "watch online" just sounded stupid. Certainly not the best ident of the century for me.