20-06-2023, 11:25 AM
A shame they've somehow filmed 25 scenes and ended up with just 5 idents. Hopefully more combinations will follow.
I do think these are stunning and love the concept, but I'm also somewhat mourning the style that was hinted at in the initial 4Creative rebrand video of the C4 logo looping through footage linked by a loose interpretation of a cube. Yes, it was nowhere near as stylistic as the infinite 4 but I think it had much more potential and felt more modern, and perhaps more appropriate for linking to the streaming service too. Maybe they'll explore that a bit more there.
I think they should certainly do a version, even if just the graphics like the generic ident, for 4Seven. It seems an easy way to give that a refresh and within this concept they could keep the idea of the branding going from light to dark as the day progresses.
I do think these are stunning and love the concept, but I'm also somewhat mourning the style that was hinted at in the initial 4Creative rebrand video of the C4 logo looping through footage linked by a loose interpretation of a cube. Yes, it was nowhere near as stylistic as the infinite 4 but I think it had much more potential and felt more modern, and perhaps more appropriate for linking to the streaming service too. Maybe they'll explore that a bit more there.
I think they should certainly do a version, even if just the graphics like the generic ident, for 4Seven. It seems an easy way to give that a refresh and within this concept they could keep the idea of the branding going from light to dark as the day progresses.