18-09-2023, 06:52 AM
The programme had been researched and produced over a year, but had some footage in it at the end that would have been added on Saturday. So very late delivery, but that's not that unusual. In terms of listings I think it was still a TBA until Friday when it became a Dispatches with the exact title and subject matter only announced at 3pm on Saturday.
I'm not really sure how advertising is sold and scheduled, but I can imagine committing to advertising on a programme where you've no idea what it is until 6 hours beforehand isn't a good idea. What if it clashes with the aims of the advertiser, or is actually about an advertiser for example
Imagine if it had involved Chase Bank for example
I'm not really sure how advertising is sold and scheduled, but I can imagine committing to advertising on a programme where you've no idea what it is until 6 hours beforehand isn't a good idea. What if it clashes with the aims of the advertiser, or is actually about an advertiser for example
Imagine if it had involved Chase Bank for example