25-09-2023, 04:05 PM
Something else with the Bake Off promotion that I have found a little odd is that on the adverts that I've seen via Channel 4 or YouTube, the advert ends with a date and time (i.e. stream live on Tuesday at 8pm). Over on ITV over the weekend, the trailers ended with 'airing next week'. I get Bake Off is a successful and popular show that has aired at the same time on the day throughout its existence, but I found a bit odd for it to be so vague so close to transmission.