04-04-2024, 07:55 PM
(04-04-2024, 07:38 PM)thomalex Wrote: Again I don’t know why this is an issue. Channel 4 is the brand, if you’re for something on Channel 4 you’re either going to search for ‘channel 4’ or look for the 4 logo. Introducing separate brands like All4 just weakens the brand.You've argued against yourself there - Netflix only needs to be called Netflix. Channel 4 now has to be referred to as Channel 4 Streaming to differentiate it from the Channel 4 Channel.
They don’t call the Netflix app Netflix Streaming, it’s just Netflix.
"Channel 4" may have long been the legal name and used on things like Channel 4 Racing and Channel 4 News but in practice up until quite recently for a couple of decades the "brand" had largely just been referred to as "4" on screen, hence the off shoots working as E4, More4, Film4 etc and the on demand services as 4oD and All4 - and on the whole these additional brands have strengthened the main brand rather than weakened it.
I get your point about people searching for it but in most cases C4 is pre-loaded and the logo is sufficient. Not quite sure how precise you need to be with searching in app stores but usually an app provided by a company would show up even if the app isn't named the same as a company. And All4 also had the good old fashioned Yellow Pages technique of being one of the first apps listed in any alphabetical list.