06-04-2024, 08:15 AM
(06-04-2024, 12:52 AM)all new phil Wrote: I think you’re all wrong. Sorry. There’s nothing confusing whatsoever about the streaming service being called Channel 4. Want to watch Taskmaster? It’s on Channel 4. Literally no viewer is confused by that - it’s either the fourth channel on the telly or the app with a big 4 on it.
Maybe it's not confusion of the viewers that's the issue but the confusion of the channel itself who've rebranded the service but then feel the need to refer to it as "C4 Streaming" online and haven't quite got it right in promotion.
As much as I hate BBC ads that only refer to the iPlayer considering how much Channel 4 say they are "digital first" in their on screen promotion they are usually the most likely to promote the linear airing too. As mentioned when it was All4 that was easy to tag on without the need to clarify what All4 was. Perhaps a year on they should just simplify and assume people know what is what.
Away from the branding though a big issue is live streaming is still not available in all versions of the app. So something at 9pm on Channel 4 may be on the TV channel but isn't available to stream live on Freeview Play for example.