06-04-2024, 11:07 AM
Apples and Oranges. When you're in Waitrose and recommend a show to a friend that's on channel 4 but not "channel 4" you're going to be in for a long winded conversation that could've been avoided by just saying "it's on 4OD". Nobody is confused by anything, it just makes for sh*t advertising. Every promo is way more wordy than it needs to be because of an unnecessary "fix" to a problem that didn't exist.