06-04-2024, 10:58 PM
If you think Channel 4 is a silly name for the streaming service then I don't think any comments on here are going to make you change your mind. Ditto for those that think it's a good name and shouldn't have a separate name like other networks have or how it used to be with 4oD or All4. Both opinions are valid.
For the record, I think it should have kept the 4oD or All4 name, calling it Channel 4 just made sense in that boardroom meeting where someone tried to justify it to the executives in theory. In practice though I think it's silly and it doesn't work how it was planned. I don't see them changing it now at this point. But the rest of the "brand alignment" seems to have been paused with the other channels, so maybe they have noticed that it needs a bit of a rethink...
For the record, I think it should have kept the 4oD or All4 name, calling it Channel 4 just made sense in that boardroom meeting where someone tried to justify it to the executives in theory. In practice though I think it's silly and it doesn't work how it was planned. I don't see them changing it now at this point. But the rest of the "brand alignment" seems to have been paused with the other channels, so maybe they have noticed that it needs a bit of a rethink...