07-04-2024, 06:08 PM
(07-04-2024, 05:04 PM)gottago Wrote: For the context of this conversation. I expect they will have been thinking about the consumer over people debating on a niche pres forum when they organised the rebrand. Luckily they have a strong brand with over 40 years recognition that can be easily pointed to and they're using it to its full potential.
You say it's on "Channel 4", they search for it on Channel 4. It truly is as simple as that.
Simple but pointless. An expensive change for change sake if the general reaction is ‘’what’s the point?’’ and continue to use the brand name they’ve used for 18 years.