07-04-2024, 07:47 PM
(06-04-2024, 11:32 PM)Kim Wexler’s Ponytail Wrote: You're not if they're assuming you're referring to what was solely "Channel 4" for 40years and not the platform they know as something else. In almost a year now I've never heard anyone refer to it as Channel 4. Almost always 4OD, sometimes All 4 but never "Channel 4". Conversely people seem to have taken to ITV X instantly.
Rebrands don't always succeed or even right away and with the situation Channel 4 are in right now and, to put it politely, what they are cranking out, any plans won't pay off because people aren't desperate to use any service they have to offer.
ITVX has content that viewers want, which goes a long way to promote the new branding.