07-04-2024, 09:02 PM
(07-04-2024, 07:47 PM)tellyblues Wrote: Rebrands don't always succeed or even right away and with the situation Channel 4 are in right now and, to put it politely, what they are cranking out, any plans won't pay off because people aren't desperate to use any service they have to offer.
ITVX has content that viewers want, which goes a long way to promote the new branding.
Exactly. So many of the ads for "Channel 4" are based around archive content rather than new programming. It just makes you long for the content they seem to be making less and less of now.
Branding wise archive content on All4 was just that, but now it's promoted as the main offerings of "Channel 4" it just feels like they're trying to survive on past glories.