[Lec_Ver16]

I see they’ve changed the opening ident/front cap again, on the new series of ‘James May Out Man In… India’ it has the existing animation but is now branded as Prime rather than Prime Video.

That ident seems to have changed styles and names several times, we’ve had Amazon Originals, Prime Original, Prime Video and now Prime.

On Latinamerica only on the last year, the service was promoted as "Prime Video", later as "Prime" and now again to "Amazon Prime". They don´t seem to agree on the branding.