[ArthurVX]

A

On Latinamerica only on the last year, the service was promoted as "Prime Video", later as "Prime" and now again to "Amazon Prime". They don´t seem to agree on the branding.

Apparently, Amazon is promoting more Prime as a whole, instead of just Prime Video (in line with their "It's on (Amazon) Prime" brand platform). However, until late last year, Amazon used the "mature markets" Prime logo for Prime Video on their so-called "emerging markets", where the Amazon brand isn't as recognized, to the point they only need to use the "smile" logo to represent Amazon, while the retail arm always used the "emerging markets" logo, saying "Amazon Prime". Now, they're all in line.